#FirstWorldProblems, as Read by Poverty-Stricken Haitians

NewsFeed

Sometimes the grim reality of life in the First World is just so hard that you have to tweet about it.

“I hate when my house is so big that I need two wireless routers,” one brave Twitter user lamented.

The hashtag #FirstWorldProblems is one of the social media service’s most popular memes; up to five tweets per second are sent describing (it must be said, ironically) the trials and tribulations of life in the developed world.

(MORE: No More #RKOI? ‘Rich Kids of Instagram’ a Security Threat for Billionaires’ Families)

For global advertising firm DDB and WATERisLIFE, a nonprofit that aims to bring clean drinking water to impoverished countries, that sounded like a marketing opportunity.

A team from the two companies traveled to Haiti — the poorest country in the Western Hemisphere, with an average salary of $100 a year — to create an ad campaign in which Haitians respond…

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